DICTION (word choice)
careful with buzzwords and abstractions - you want your points to be concrete and provable
use jargon and other field-specific terminology when appropriate and effective
avoid repeating words too close together - see the "Power Verbs" document for some ideas
FORMATTING
should be easy to read at a glance
consistency is key: make sure your fonts, capitalization choices, etc are the same throughout your documents
try to format the different sections (education, experience, etc) as similarly as possible
ensure your headers (profile, education, etc) are formatted the same throughout
use no more than two accent colours - the majority of your document should be in black text
keep your main font at 12pt
headers etc can go up to 24pt but are suggested to stay at 16pt or under
utilize bold and italic options to visually differentiate information
keeping your letterhead consistent on all your documents helps the employer
STYLE
your resume is a fact sheet
your cover letter is an opportunity to pitch your experience and prove it is relevant and/or transferrable: https://caitlinbaird1.wixsite.com/thelab/post/ces-how-to-pitch-unrelated-experience
cover letters should be in full sentences while resumes should primarily use point form
CONTENT
include dates for all experiences, educational qualifications, and certifications
focus on field-relevant and position-specific skills and highlights
an objective section should include a quick kenning - a description of you as a professional in this field (examples, "experienced teacher with a background in fine arts" or "newly qualified, fully certified EA") and then your goals - this can be what type of employment you seek, your career path goals, etc
a profile section is an extended (3-4 sentences) description of you as a professional in this field
highlights sections are more useful than skills sections, but both need to favour "hard" skills
hard skills are provable (your typing speed, your grades, classes you've taken, how many people you've supervised on the job...)
soft skills are interpersonal skills and character traits, like being detail-oriented, which are not provable - to strengthen a soft skill claim, try to provide an example which can serve as evidence
highlights sections should be focused on the position for which you are applying, not necessarily highlights of your previous career
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